Project Orange was invited to design the branding and identity for St Petersburg's first independent design hotel in addition to the hotel’s interior. A corporate identity package was developed for the "Plus Seven Hotel" that included logo, marketing collateral and visual language proposals.

The three proposed options all used the classic Gill Sans text in conjunction with either a full bleed nineteenth century painted image, a contemporary designed crest or the plus sign. The proposals are elegantly restrained solutions that create a powerful juxtaposition with the rich colour palette used throughout the hotel.