Project Orange has been appointed to develop the design of a new 4* hotel chain concept for the Indian market. The brief was to create design concepts and outline proposals for a typical 100-room hotel, targeting a younger generation of techno-savvy clientele and creating a community hub for guests.

The design seeks to establish a connection between the traveller and the place by creating a contemporary collage of the country and its traditions.

For the public areas, inspiration was taken from the traditional market bazaar – a public place of interaction where people meet, engage and come together. As such, the concept is conceived as an intuitively organised large open plan space with focal points of interest for different guests.

The proposal for the guestroom is stripped back with a design edge and is zoned into areas of activity; a large piece of bespoke black oak joinery with playful coloured recesses creates the Dream Zone – a place to rest your head after a busy day; a cleverly designed desk encompassing the mini bar, tea tray and TV connectivity points forms the Work/Play Zone for business and leisure use; and the perfectly formed 'shower only' bathroom becomes the Wash Zone.

Zone Coimbatore the first hotel opened in December 2014.